Participants who wish to ride for LinkAble need to register in advance and select their challenge at www.myridelondon.co.uk. The site will also provide a link to Virgin Money Giving where they can set up their fundraising page. Once signed up, participants will be able to download the new My Prudential RideLondon app in event week. This will give every participant and supporter a unique ride day experience, including:
- A GPS function that enables friends and family to follow a rider’s progress on the
virtual Prudential RideLondon route
- Creation of a personalised Prudential RideLondon certificate that shows the rider’s
completed route and ride time
- Selfie frames to give riders personalised Prudential RideLondon finisher photographs
- Direct donation button through to each rider’s Virgin Money Giving fundraising page
In addition, every rider aged over 18 who registers will have the option of being entered into a fantastic competition that has 25 top-quality prizes available including a brand new Brompton Bicycle valued at more than £1,000, a HIGH5 nutrition bundle worth £250 and top- of-the-range cycling equipment including a SRAM groupset and Zipp wheels.
Prudential RideLondon first took place in 2013 as a legacy event from the London 2012
Olympics. In its first seven editions, it has become the world’s greatest festival of cycling,
with 100,000 riders of all ages and abilities participating in seven different events on traffic-
free roads in London and Surrey. It has inspired hundreds of thousands of people to take up
cycling or cycle more often and a total of more than £77 million has been raised for
thousands of charities.